The 6 Best Ashwagandha Supplement Brands of 2023

Article last updated: 6/10/2023

Determining what ashwagandha product to buy is confusing, but it doesn’t have to be. All you need is a set of criteria to look for and a list of products to consider. This guide includes a list of the best ashwagandha supplement brands and everything you need to know to make an informed decision for yourself.

This best ashwagandha brand guide highlights 6 brands selected from analyzing over 30 products for quality and potential therapeutic benefit.

The following list also only includes pure ashwagandha supplements – which means they do not include any with other herbs, vitamins, or minerals.

The information in this guide comes from the National Institute of Health Dietary Supplement database, FDA Dietary Supplement Compliance Guide, online product reviews, and personal usage.

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Top 6 Best Ashwagandha Supplement Brand List 
What to look for when evaluating Ashwagandha products
Standardized Types of Ashwagandha: KSM-66 and Sensoril 
Ashwagandha FAQ

Finding quality ashwagandha supplements is not easy.

The supplement industry is not regulated by the FDA and most products are not standardized. Not all companies list the percentage of active ingredients, abide by manufacturing standards, or select quality ingredients.

This guide analyzes price differences per serving and designates what products are vegan, organic, and gluten-friendly, which allows you to make the right decision for you. 

If you aren’t ready to explore specific products yet but are interested in learning more about the benefits, side effects, and how-to of ashwagandha this article is a good resource to explore. 

Remember it is always important to talk to your doctor before adding any supplement to your routine, especially if you are pregnant or taking other medication!

Best Ashwagandha Supplement Brands

Only six products were selected for this best ashwagandha supplement list from over thirty ashwagandha brands reviewed against a set of consumer-selected criteria.

This criterion answers the questions:

• What is the average online review rating?
• What is the product price? (may vary by location)
• Is the product organic?
• Is the product non-GMO?
• Is the product gluten-free?
• Is the product vegan?
• Does the company use good manufacturing practices?
• Is the product third party tested?
• What is the withanolide percentage,?
• What type of capsule is used?
• What number of servings come in a bottle?

To better understand the evaluation criteria, visit the “What to look for when evaluating ashwagandha products?” section below. 

The links on the best ashwagandha supplements below are affiliate links which means Chill Chief gets a small commission if the product is purchased, at no charge to you. As an Amazon Associate, I earn from qualifying purchases. The products on this list are not sponsored.

True Veda Ashwagandha

True Veda Ashwagandha contains the potent KSM-66 standardized version of ashwagandha, which means it contains 5% withanolides. Withanolides are the active ingredient in ashwagandha that create the tonic properties of ashwagandha that promote wellbeing. This is a strong product with 300 mg per capsule. True Veda not only has a great ashwagandha product but is also a family-owned company that supports The Akshaya Patra Foundation in India. They provide one free lunch to a schoolchild for every True Veda product purchased.

What we like: USDA Certified organic, vegan-friendly product with highly concentrated ashwagandha from a family-owned, charitable company.

What we don’t like: Lower number of servings than most other brands on this list.

Tribe Organics Ashwagandha 

Tribe Organics Ashwagandha is another KSM-66 ashwaganda product that has highly-concentrated withanolides and 300 mg per capsule. This product is USDA-certified organic but is not suitable for vegans as it is pre-treated and fortified with milk. Tribe Organics also donates $1 for every purchase to Education for the Children, an international NGO that works in partnership with disadvantaged families, children and young adults in Guatemala, Central America.

What we like: USDA Certified organic, highly concentrated product in a vegetable capsule for easy absorption in the gut from a charitable company.

What we don’t like: This product isn’t suitable for vegans, as the product is “pre-treated and fortified with grass-fed milk”.

Nature’s Way Ashwagandha 

Nature’s Way Ashwagandha comes in at number three with 4% withanolides and 500 mg per capsule – creating a product that isn’t as strong as others on the list but still packs a punch. Nature’s Way knowns their stuff as they were founded in 1969 and have been creating supplements ever since.

What we like: A well-known, reputable company with a high number of servings per bottle.

What we don’t like: This product is not suitable for vegans and has a lower potency (4%) than most other products on this list.

Himalaya Ashwagandha 

Himalaya Ahswagandha is a unique contender on this list. It has the highest percentage of withanolides at 8% and 670mg per capsule. It also has a high serving count of 60 per bottle. So if more bang for your buck is important to you – this might be your winner. Founded in 1930, this company suggests their ashwagandha product works great for reducing stress and boosting energy.

What we like: The highest percentage of withanolides (the active ingredient in ashwagandha) at 8%. This product is also in tablet form instead of a capsule and is the only product that contains whole root and extract.

What we don’t like: This product is not gluten-free.

NOW Ashwagandha 

Now Ashwagnahda is a great option to consider. This product is packed with a whopping 90 servings, which blows the others on this list out of the water. But it does have a lower potency of 2.5% withanolides and is suggested to be taken two to three times a day.

What we like: A reputable company with a high serving count.

What we don’t like: This product has the lowest potency on the list falling at 2.5% withanolides. It is also not clear whether the product is organic or not.

Fresh Healthcare Ashwagandha

Fresh Healthcare Ashwagandha is a highly concentrated product at 5% withanolides, which means it is considered a tonic that promotes well-being. This is also the only product on the list that includes black pepper which may help with absorption.

What we like: The product is a standardized KSM-66 formula and is the only one on the list that contains black pepper, which may help with absorption.

What we don’t like: A lower number of servings than most of the list. It is also not clear if the product was third-party tested.

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What to look for when evaluating Ashwagandha products?

Percent of Withanolides

Almost no ashwagandha supplements actually list the number of withanolides on the product or anywhere online. This makes selecting a product difficult because withanolides are the main active ingredient in ashwagandha. Five percent of withanolides are needed in order for ashwagandha to be considered a tonic. (4)

A tonic is an herb that restores the body and promotes wellbeing. Two standardized types of ashwagandha – KSM-66 and Sensoril – have at or over 5% standardized and tested withanolide levels for therapeutic benefits. 

Good Manufacturing Practices 

Herbal supplements are considered dietary supplements and are regulated by the FDA to abide by certain manufacturing standards. These standards do not verify efficacy or safety but rather that the product is produced with quality processes called Good Manufacturing Practices (GMP).

GMP practices make sure the supplements are made with the right ingredient,  consistent proportions, and without contaminants. Herbal supplements do not have to receive FDA approval to enter the market but the FDA can remove them if they pose a danger. (1)

Third-Party Tested Product and Brand 

Look for brands and products that have third-party, independent testing from organizations like ConsumerLab.com or U.S. Pharmacopeia Convention (USP). This will help verify claims reported by the brand. 

Fillers and Binders 

Fillers and binders are ingredients in most supplements that help bulk up small amounts of active ingredients and hold all ingredients together. It is important to find companies that use minimal fillers and binders that are healthy, and non-toxic. (2)

Black Pepper for Absorption 

Black Pepper has an active ingredient called piperine that inhibits body processes that interfere with supplement and drug absorption. (3) 

Don’t Be Blinded by Good Marketing

Many supplement brands have mastered the art of marketing, which can cause confusing promotional online reviews and over-reaching claims about product benefits.

Selecting a GMP, third-party tested product, with research backing up its claims can help verify that the company is making quality products. 

Ashwagandha is also known as, Indian Ginseng, Withania somnifera, and wild cherry.

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Standardized Types of Ashwagandha: KSM-66 and Sensoril 

Withanolides are an important active ingredient in Ashwagandha, with many products falling below the recommended level. Research states in order to act as a tonic there need to be 5% withanolides or more. (5) 

Many companies do not list the percentage of withanolides online or on the product label, which makes it increasingly difficult to determine how effective a product may be.

Two patented, standardized versions of ashwagandha are KSM-66 and Sensoril. KSM 66 ashwagandha contains a standard 5% withanolides. Sensoril ashwagandha contains a standard 10% withanolides. 

The best brands list contains three KSM-66 products but no Sensoril products due to the difficulty in locating a positive peer-reviewed product.

Ashwagandha FAQ